Tuesday, February 24, 2015

Aftershock London Brings British Style to Galleria Dallas

The Brits switched up its Aftershock London store location when the boutique was reintroduced at the Galleria Dallas earlier this year.  The British boutique has been successful in Dallas for almost two years, which is the only city in the United States to get the Aftershock London experience with a physical store location.  Imran Sheikh, managing partner for the US division, expressed his excitement for the new Aftershock London store at the Galleria.  Bringing the British-based retailer to a shopping center of 200 retailers and a lot of foot traffic is expected to increase its accessibility and visibility in Dallas.  Aftershock London was first introduced to Dallas when its grand opening in 2013 at the Plaza at Preston Center.

Stylist Dawn Mellon and The Fashionistas organization hosted the grand opening party with plenty of shopping and fun.  The display windows were occupied by live model-mannequins showing off some of Aftershock's most glam looks.  Partygoers enjoyed shopping, mingling and cocktails.  For unique eveningwear and accessible daytime glam, go to Aftershock London. 

PS - Dawn is one of the 12 women chosen to participate in Fashion Stars for a Cause this year.  She is raising money to benefit the Suicide and Crisis Center of North Texas.  If you're interested in purchasing a ticket to the event on March 20 or raffle tickets to win a royal dinner and a Belk gift card, please contact her! 

LeeAnne Locken and Yvonne Crum

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