Wednesday, April 23, 2014

Sam Edelman at Nordstrom Northpark

I had the opportunity to meet legendary shoe designer Sam Edelman earlier this spring.  Nordstrom Northpark Center was the perfect setting for Mr. Edelman's fans to shop his latest collection and snap some photos with the designer.  After 30 years of experience in the industry, it's clear that he knows exactly what women look for in the perfect shoe.  As a salesperson at Nordstrom Galleria Dallas for the past few seasons, Sam Edelman was my favorite brand to sell.  Because why wouldn't you want to own a pair (or several) of Sam Edelman's?  They're stylish.  They're comfortable.  And they're affordable.
 The Sam Edelman "Karina" Wedge that I purchased.
Photo booth with Angela Hudson and Michael Fiorendino.
Meeting the man behind a brand that you actually wear every day is even cooler than meeting a celebrity.  Sam Edelman is part of the everyday life of thousands of shoe lovers.  I'm so happy to have gotten to chat with the one who designed several of the flats, heels, and wedges in my closet.  It's also inspiring to meet someone who has made his passion profitable.  He worked for several well-known brands like Ralph Lauren and Kenneth Cole, and even built the iconic brand Esprit.  You may remember the brand Sam & Libby, which he started with his wife in the late 1980s.  After realizing a need in the market for fashion-forward footwear at a reasonable price point, he started his namesake brand in 2004. 

As usual, Nordstrom knows how to put on an awesome event.  Women's Shoes manager Angela Hudson goes above and beyond to make her department look perfectly merchandised, and there was no exception for the Sam Edelman event.  Pretty displays and a photo booth made the event even more fabulous.  I also got to catch up with Nordstrom co-workers and friends Michael Fiorendino and Chris Dekkers.  It was an eventful evening to say the least.  I'm looking forward to talking with Mr. Edelman soon and seeing what shoes he comes up with next season.
Nordys Reunited!  Chris Dekkers, Alex Small, Michael Fiorendino

1 comment:

Love Small 4 Style? I ♥ comments!